New Website Design Process

After you have made the decision to overhaul your current website, there are many things to consider. Over the years, we have developed the process outlined below to bring your ideas for your new website from the conceptual stage through to development and then to a live state.

As always, if you have questions or ideas, please let us know (even if we are not “at that point yet” in the process). Typically, at each step a meeting or telephone call is held to discuss.

Step 1: Are there elements of your current website you want to retain?

  • These can be design elements (such as liking how the front-page displays) or content elements.
  • As you will be rewriting all your website content, if there are pieces of your current web content you’ll be keeping, please copy-paste those into a Word document for later use.
  • If you have graphics or pictures on your current website that you want brought to your new website, please make a note of this.

Step 2: Select a Theme

  • Your website theme will serve as the overarching “look and feel” for your new website.
  • We are able to modify colours and make structural changes to most themes. Look for something that gets you 80% of the way there or so.
  • We recommend the Astra theme (click here to check some of its templated designs out). Strategic has a professional license for Astra, and we are very familiar with implementing and customizing it. It also offers exceptional response speeds and is responsive (mobile compatible).
  • If Astra does not suit you, browse through the WordPress template library here. You can also Google “WordPress themes” – be prepared, there are nearly endless choices.
  • Let us know what theme you pick so we can review it for compatibility issues or other considerations.

Step 3: Write Content

  • We will discuss with you best practices for what items to have on your website, and where to place them.
  • Draft the content you want for your website in a Word document. Include graphics or images you want included as separate files.
  • If you want your content to have additional formatting such as columns, image boxes, or other items, let us know within the document. Some examples of what is possible are on one of our client’s websites here.
  • If there are images or graphics that need to be designed or sourced from a stock photography library, let us know (additional charges may apply depending on complexity).

Step 4: Initial Site Setup

  • We will take your content and notes and do a first run at filling out your website.
  • Please provide either a transparent version, or a vector based copy of your organization logo for incorporation into your website.
  • After we share the website with you for review, send us any comments and changes you would like to have. It is sometimes easiest to print out the webpage, and handwrite on it what you’d like to see changed (as explaining visual elements can be tricky in words).

Step 5: Go Live!

  • After we have worked together to make the changes requested, and have brought your website to a place where you’re ready to publish it, let us know.
  • We will make the necessary background/technical changes to bring the new site live. We will also push your site to Google for it to be indexed (this process can take a few days to complete).
  • We will also provide you or any representatives at your organization with training to modify and update your website.
  • And of course, under contract with us, you can count on our support or help with any questions, how to steps, or issues with your website. Our Support Statement is defined here.